Amplifying Online Presence – How Brandurix Boosted Visibility Through Social Media, SEO, and Paid Advertising
Client Overview
A fast-growing health and wellness startup approached Brandurix to improve online visibility and attract a larger audience. Despite offering high-quality products and services, the brand struggled with low engagement, poor search engine rankings, and underperforming paid campaigns.
Client Challenges
- Limited Social Media Reach: Posts and campaigns failed to reach and engage target audiences.
- Low Organic Search Visibility: The website ranked poorly for key industry search terms, limiting inbound traffic.
- Inefficient Paid Campaigns: Previous Meta and Google Ads campaigns delivered low ROI and minimal lead generation.
- Fragmented Online Strategy: No cohesive plan connected social media, content marketing, SEO, or advertising efforts.
The client needed a comprehensive digital strategy to enhance visibility, attract qualified traffic, and increase conversions.
Brandurix’s Approach
Brandurix implemented a holistic approach combining social media, SEO, and paid advertising for maximum impact:
Social Media Strategy & Management
- Conducted an audience and competitor analysis to identify opportunities.
- Developed a content calendar with posts, reels, and stories tailored to engage followers.
- Leveraged analytics to optimize content performance and audience engagement.
Search Engine Optimization (SEO)
- Performed extensive keyword research and optimized website content for high-traffic search terms.
- Improved on-page SEO, meta tags, headings, and internal linking for better rankings.
- Built quality backlinks and maintained ongoing SEO audits to sustain visibility.
Paid Advertising Campaigns
- Designed highly-targeted Meta Ads and Google Ads campaigns to drive traffic and conversions.
- Used A/B testing to refine creatives, ad copy, and audience targeting.
- Monitored campaigns in real-time to maximize ROI and reduce wasted spend.
Integrated Analytics & Reporting
- Tracked KPIs across all channels including website traffic, engagement, and conversions.
- Provided regular performance reports with actionable insights for continuous improvement.
Solutions Delivered
- Engaging Social Media Content: Posts, reels, and stories optimized for audience interaction and brand awareness.
- Improved Organic Visibility: SEO-driven content and site optimization increased search engine rankings.
- Effective Paid Campaigns: Ads targeted to the right audience delivered measurable results and high ROI.
- Coordinated Strategy: Integrated campaigns across channels ensured consistent messaging and branding.
Results & Impact
- Website Traffic Growth: Organic and paid traffic increased by 70% within four months.
- Higher Engagement: Social media followers grew by 60%, with a 3x increase in post interactions.
- Lead Generation: Paid campaigns generated a 4x increase in qualified leads.
- Better Brand Visibility: The startup became a recognizable player in the health and wellness sector online.
Conclusion
Through a strategically integrated approach, Brandurix significantly boosted the client’s online presence across social media, search engines, and paid advertising channels. The result is a visible, engaging, and measurable digital footprint that attracts and converts the target audience effectively.
